In the non personal identification information only those users will be providing the information who have been interacting with the site. Non-personal identification information will going to add the browser name, the type of computer and technical information about Users and other similar information! This information will going to help out in responding with the customer service requests more efficiently. Emails can be used to respond to the inquiries, questions and other requests. Information is kept as secured and protective with the help of username and password.